The power of Email Marketing
Email marketing is one of the most effective online marketing strategy that has been in existence before the rise and fall of all the different marketing stratagies ever devised. Its estimated that you'll get 42 times each $1 dollar spent on email marketing. That means that there is no way you lose money, that's not possible for anyone using email to market his product to lose, once you store your collected emails savely.
So what's email marketing?
Email marketing is simply marketing via email. This is in layest man language, I think.
Have you once wanted to access a content online and a form appears on the screan prumpting you to enter your contact to proceed? Next you start getting mails from them, that's it.
You collect people's email contact using an email marketing tool, that simply means you can send them updates, or inform them of the hot selling product at the moment anytime. They become your life breathing assets who you can build trust with and they follow your recommendations. May be the reason why email marketing is the most powerful marketing strategy is because you can reach them anytime, you can make money from your email list over and over again for years. They're your own personal subscriber unlike someone who do social media marketing can get kicked out by facebook or whatever social media platform he uses for his marketing. He lose contact with his friends on the platform so, he has to go start building anyother account with new friends.
You can collect hundreds, thousands, and millions of emails who you can advertise to anytime without any limitations for years and years and as far as you stay honest , they will alway remain loyal to you and become your potential buyer anytime.
How to build a quality email list
So, how do we build an email list that I can rely on to make money always?
Fist, we need an email marketing service (tool) and the number one and the most used email marketing services in the word is Called cunstant contact and that is what I personally use. There are also others like Getresponse, convert kit, mail chimp, mailer lite, etc.
Email Marketing software like the constant contact is to used in capturing, storing, and sending emails. And you can also schedule emails to send and respond automatically using what's called autoresponder.
Then, for your leads to be quality, you have to make sure you collect the contacts of people who are really interested in what you offer and can afford it. Simple.
Some Email Marketing Terminologies
Leads: Collected contacts (emails, names, phone numbers etc)
List: compilation of collected contacts.
Autoresponder: The feature that sends and replies to emails automatically.
Sign-up Form: The form where people enter their contacts to enter your list.
Landing page: The page that contains your sign up form.
Email Campaign: Sequence of emails set to be sent over a period of time to your subscribers(contacts)
Lead Magnet: Something enticing you give people when they give you their contact.
Peace...
Comments
Post a Comment